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Corporate Social Responsibility (CSR) is more than just a trend—it’s a cornerstone of building a resilient and trusted business. With consumers increasingly favoring brands that prioritize ethical and sustainable practices, developing a CSR strategy has become essential, even for small businesses.
Lee Stewart, CEO and Founder of ESG Strategy, shared his expertise with Small Business Connect on how small businesses can approach CSR to drive both purpose and profitability. Here are four key insights Lee shared:
Start with Purpose Lee emphasized the importance of aligning your CSR initiatives with your business’s core mission and values to ensure authenticity and long-term commitment.
Engage Stakeholders He highlighted the need to involve employees, customers, and community members in shaping CSR goals, ensuring alignment with broader societal expectations.
Set Achievable Goals Lee recommended starting with small, actionable steps and building toward larger, measurable objectives to maintain momentum and track progress.
Embed CSR in Operations He stressed that CSR should be an integral part of business operations, from ethical sourcing to reducing environmental impact, to create meaningful change.
To learn more about these actionable strategies and how your business can develop an impactful CSR plan, visit: Let’s Talk: How to Develop a CSR Strategy
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